100 retailers sign up for Carnaby Christmas Party to kick-off festive season

Thousands of shoppers are expected to visit London’s Carnaby area next month to take advantage of discounts and a party atmosphere ahead of the festive season.

Taking place on Thursday 4 November from 12-8pm, the Carnaby Christmas shopping and dining party will also include immersive in-store activations, offers, free drinks and interactive workshops. The area will also switch on its new Carnaby Christmas Lights, illuminating its streets with over 600 3D butterflies. To create a party atmosphere there will be butterfly dancers on stilts, a kaleidoscope photo booth, live music on Ganton Street and free cocktails.

Over 100 retailers are participating in the event with a 20 per cent blanket discount being offered by Barbour, Soho Home, Sweaty Betty, Birkenstock, Diesel, MUJI, Aubin, Levi’s, HYPE, adidas Originals, The North Face, Office, RS No.9 Carnaby, The Kooples and Paul Smith. Shoppers will also be able to choose from an array of beauty brands including Benefit, Too Faced, Skin Laundry and the first worldwide men’s make-up store, War Paint for Men.

Mallet London will offer a surprise gift with every purchase and Pepe Jeans London will host a free customisation studio. Tri Yoga, meanwhile, has a range of free yoga classes for the first 20 sign ups on offer and shoppers can spin the Wheel of Fortune at Pixi while enjoying complementary drinks and nibbles.