11 must-see collections showing at this weekend’s Moda at Autumn Fair

Now an integral part of Spring Fair and Autumn Fair, Moda returns to NEC Birmingham this 4-7 September to showcase the latest womenswear collections. This season’s edition boasts an inspiring line-up of exhibitors to help buyers curate their AW22 and SS23 edits. Here are some key brands to look out for during your visit…


Founded in Turkey in 2012, Istanbul-based womenswear label Hukka Design combines modest style with contemporary designs. Its functional and non-linear designs are perfect for women who want to dress well regardless of their lifestyle or style. Over the past decade the brand has grown into 27 international markets and boasts over 150 stockists in different cities across Turkey. Standout pieces for summer include flowing wide-leg trousers in numerous colourways, printed and plain coloured blouses, pretty belted dresses with long sleeves and a range of easy-wear casual pieces with striking details. The brand made its Moda debut at the show’s most recent edition with Spring Fair in February and is returning next month to unveil its latest collection to UK buyers.

CONTACT: hukkadesign.com


British jewellery brand Scream Pretty creates luxe and affordable jewellery designed in the UK. Its range is jam-packed with stylish high-quality jewellery options – from wear-all-day huggie hoops, ear cuffs and threader earrings to mismatched stud sets, pendants, rings and layering chains. Named Emerging Brand of the Year 2020 by Retail Jeweller magazine, its designers create on trend  jewellery with edge. The brand’s signature style is the curated ear – combining piercings and ear cuffs in eclectic and co-ordinated combinations. All of its earrings and ear cuffs are cast from recycled sterling silver to help protect the planet’s natural resources. Its latest collection embraces the ‘dopamine dressing’ trend, offering mood-enhancing colours and feel-good retro designs. Wholesale prices range from £9.95 to £21.95 while the minimum order requirement is £200.

CONTACT: E: trade.screampretty.com tradescreampretty.com 


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Combining one-of-a-kind prints, quality fabrics and timeless silhouettes, British lifestyle brand Lily and Me’s clothing brings joy to customers wear after wear. For SS23 it is increasing its use of sustainable fabrics, with slub jersey and woven cotton made from organically sourced cotton from India alongside low emission Ecovero woven viscose and Tencel Lyocell chambray. The collection embraces the theme of buds to bloom as the weather warms up and nature blossoms. Featuring two colour palettes, the range is designed to carry customers from early spring to high summer. In the chillier spring months fluffy knits, twill, sweats and outerwear pair with bespoke prints in Ecovero viscose, jersey and cotton slub. As summer arrives, a second drop includes the brand’s signature linen blend, viscose jersey, woven cottons and jersey alongside lightweight cotton knitwear. New styles and prints reflect the pretty and feminine mood of fashion this season while soft tactile knits complete the look. Wholesale prices are around £18 per piece on average.  

CONTACT: Tel: 01452 207 766 E: info@lilyandme.com lilyandme.com


An established fashion wholesaler for over 30 years, British label Saloos creates all-inclusive fashion for mature shoppers. Its collections are available on both short and forward order, with chic wardrobe classics and Italian-inspired styles all designed in-house. With a focus on quality craftmanship and fabrics, the brand’s signature prints will create a striking statement on boutique rails. Its range is inspired by the latest Italian fashion trends, combining feminine silhouettes with flattering cuts and eye-catching prints. The collection includes a range of chic dresses and blouses – many of which come with a complementary necklace – alongside skirts, trousers and jackets in a rich autumnal colour palette. Best-selling pieces, which are updated each season, include its popular two-in-one double layered dress and jacket, a flattering double-layered A-line dress alongside dipped hem shirts and blouses.

CONTACT: Tel: 0161 837 6010 E: sales@saloos.com saloos.com


Specialising in colourful and contemporary resin and hand-painted jewellery, Miss Milly’s collections are all designed in the UK. The brand embodies modern, feminine British style, offering statement necklaces with coordinating earrings, bangles, cuff links and rings. Buyers can expect pretty pastels and tropical brights with light-catching properties and head-turning designs. Key pieces include its best-selling layered resin and paint necklace in a mix of vibrant hues, which is reinvented each season. The brand’s range also includes women’s viscose and super-soft viscose and cotton blend scarves, creating to coordinate with the rest of its range to create eye-catching displays. Buyers can also expect to find a capsule collection of purses alongside colourful enamel keyrings, which are perfect for Christmas gifting.

CONTACT: Tel: 01905 622 509 E: hello@missmilly.co.uk missmilly.co.uk   


Created for women of all ages, Qúe represents a lifestyle rather than making a mere fashion statement. The brand’s target market is the woman who dares to stand in the spotlight, appealing to those who want to be edgy and sophisticated without compromising on quality and fit. Each collection includes quality fabrics such as viscose, cotton, silk and linen.

CONTACT: Tel: 0207 636 3063 godske.com


Renowned for its ultra-comfortable, superb-fit trousers, German brand Robell creates garments for real women. Each seasonal collection offers on-trend colours, prints and patterns with a plethora of different styles, fits, lengths and fabrics. The search for your customers’ perfect trousers is over.

CONTACT: Tel: 0207 636 3063 godske.com


Luxury casualwear brand I’Cona creates sophisticated off-duty womenswear with a focus on quality and comfort. Buyers can expect intense attention to detail, impeccable quality and perfect fit for shoppers who want to look feminine and well put together for every occasion.


Danish womenswear label Sunday specialises in vibrant casual styles for discerning shoppers. The brand aims to deliver its collections into stores at the right time during the season so shoppers can update their wardrobes all year round. Its designers are inspired by global trends, which are then incorporated into its commercial styles boasting quality fabrics and finishing.

CONTACT: Tel: 0207 636 3063 godske.com


Scandi womenswear brand NOEN offers timeless yet contemporary styles for fashionable women who want versatility for their wardrobes. Its comprehensive collection offers pieces for every occasion that celebrate all body types with flattering silhouettes and sophisticated colourways. Expect beautiful prints and strong seasonal qualities.

CONTACT: Tel: 0207 636 3063 godske.com


In-season womenswear brand Molly Jo offers sophisticated and elegant garments designed in Denmark. With an eye for detail and perfect fit, the label’s styles boast figure-enhancing silhouettes and details designed to flatter. Each collection offers light tops and dresses in eye-catching prints and colourways alongside elegant trousers and jumpsuits.

CONTACT: Tel: 0207 636 3063 godske.com