11 unmissable brands to see this month at SS24’s biggest fashion trade shows

Just Around the Corner

Summer’s new season collections have landed! Here we round up some of our favourites and reveal where you can see the latest most covetable fashion and accessories…


SHOWING AT: Home and Gift (stand DP1 – B118), INDX Woman (P210), Autumn Fair (20H30) and Top Drawer (C79)

British label Chalk offers quality womenswear, homewares and accessories in natural fabrics and pared back neutral colours. Its products can be ordered anytime throughout the season, with deliveries received by stockists in five to seven days on average. For AW23, the brand’s interiors collection includes throws, cushions and hot water bottles in plush furs and tactile sherpa fabrics. Its clothing collection, meanwhile, features elegant knits and party pieces alongside new statement jewellery. Hero pieces include its best-selling Vicki Jumper as well as its new Piper Trench.


MINIMUM ORDER: £300 for new customers/ £200 for existing stockists

CONTACT: Tel: 01843 231 300 E: info@chalkuk.com chalkuk.com


SHOWING AT: Scoop International, Olympia West and Asia House 1st Floor, 63 New Cavendish Street, London, W1G 7LP

With a clean and pared back Scandi aesthetic, Gustav Denmark finishes every piece with a dash of extra magic. Expect signature details on each garment from exquisite embroidery and unique design features to beautiful tactile fabrics and head-turning exclusive prints. Its new SS24 line-up features feminine cotton pastels showcasing its stunning embroidery and pin-tuck details as well as the label’s hero smocked sleeve. Standouts include silky long-sleeve maxi dresses, crisp cotton shirts with embroidered full-sleeves and a luxe gold leaf jacquard blouse.

AVERAGE WHOLESALE PRICE: from €45 for shirts and €70 for dresses

CONTACT: Tel: 07906 070 081 gustav-denmark.com


SHOWING AT: Home and Gift, Moda and Top Drawer

Created by half-Brazilian half-Argentinean siblings Gabriela and Karina Iskin, accessories brand Iskin Sisters produces contemporary designs for modern women. The duo draw inspiration from architecture, modern art and natural landscapes to produce unique head-turning designs. Each is handmade using unconventional jewellery materials such as leather, suede and acrylic. The range includes various striking collections such as the art-inspired Stone range decorated with colourful brushstrokes and the stunning Kate Leaves line featuring bold foliage shapes. Each piece is comfortable, wearable and lightweight and can be dressed up or down.

AVERAGE WHOLESALE PRICE: £30-70 for necklaces, £25-30 for bracelets and £15-25 for earrings.

CONTACT: Tel: 01784 482 888 E: sigal@sigaldistribution.com iskinjewelry.com


SHOWING AT: Scoop, INDX Intimate Apparel and London Swimwear Show

With its bold take on swim and resortwear, Australian label Aqua Blu offers modern confidence-boosting holiday essentials. Since launching in 2002, the label has built a cult international following thanks to its use of quality fabrics, expert craftsmanship and glamorous styles. Led by creative director Kristian Chase, its designers work with lush fabrics in a kaleidoscope of prints to create maximalist bikinis, one-pieces and cover-ups that stand out from the crowd. Its team has a thorough and synthesised understanding of the industry, from manufacturing, design and fabrics to wholesale and commercial sell-though.  

AVERAGE WHOLESALE PRICE: £28-35 for swimwear and £46-90 for apparel

MINIMUM ORDER: None but delivery charges may apply

CONTACT: Tel: 01423 885 374 E: info@patricia-eve.co.uk patricia-eve.co.uk


SHOWING AT: Pure London (stand F79) and Who’s Next, Paris

Offering its collections on short and forward order, Goddiva offers elegant occasion and eveningwear that can be ordered online via its user-friendly e-commerce platform. Its ethos is to empower women to look and feel their best no matter their style, size, background or budget. The brand’s team is constantly seeking to offer the very best in aspirational fashion and red carpet looks at a fraction of the cost. For AW23, its collection showcases a variety of luxurious fabrics, exquisite designs and striking details. Drawing inspiration from diverse sources, expect burnout velvet, patterned sequins, lurex and chiffons in elegant shades such as wine, emerald, navy, champagne and black.



CONTACT: Tel: 0208 597 2744 E: support@citygoddess.co.uk citygoddess.co.uk


SHOWING AT: Just Around the Corner

Part of the DK Company, Danish label Soaked in Luxury offers urban glamour at its best. Buyers can expect high-end contemporary fashion with a Scandi aesthetic at affordable price points. From smart tailoring to chic casuals, the brand’s collection provides feminine and vibrant styles that indie retailers can rely on season after season. Meanwhile, with a conscious approach to design and production, its range is perfect for modern shoppers. For SS24 its line-up embraces timeless elegance with vibrant colours, tailored suiting, playful dresses and flowing silhouettes. Key colourways include turquoise, tangerine and subdued brown hues.

AVERAGE WHOLESALE PRICE: £20-34 per piece on average


CONTACT: Tel: 0161 273 7898 E: laura@jamagent.co.uk jamagent.co.uk


SHOWING AT: Just Around the Corner

Established in 2002, family-run brand Sugarhill Brighton designs fun, stylish and affordable clothing. Its range include exclusive hand-drawn conversation prints, embroidery and extra special details, resulting in a one-of-a-kind feel. In recent years the brand’s focus has turned to creating its products as ethically and sustainably as possible while supporting social and environmental causes. The label works with concept retailers, lifestyle stores and womenswear boutiques looking for something special and unique. For SS24 buyers can expect light, bright and fun pieces in highly saturated colours grounded by mustard, sage and teal. Keep an eye out for its rainbow toucan print, rainbow emblems and bold pops of cerise and tomato red.



CONTACT: Tel: 01273 911 393 E:wholesale@sugarhillbrighton.com sugarhillbrighton.com


SHOWING AT: Just Around the Corner, Harrogate Fashion Week (B39)

Australian lifestyle brand Eb & Ive embodies effortless style and a relaxed way of life. Its high impact summer staples will bring vibrancy to boutiques while shoppers will be drawn to its accessible prices and highly wearable garments. For SS24 its collection is flourish of bold colour and striking floral prints in rich kiwi green, candy pink, sapphire and caramel tones. Key fabrics include cool linen and super-soft cupro. With an extensive collection of flowy maxi dresses, stylish co-ordinates and lightweight knitwear, its SS24 line-up provides a one-stop-shop for easy summer style.



CONTACT: Tel: 0161 273 7898 E: kally@jamagent.co.uk jamagent.co.uk


SHOWING AT: Just Around the Corner, Harrogate Fashion Week (B39)

Eb & Eve’s sister label Haven brings boutiques and shoppers a dose of Australian sunshine all year round. Through its expert use of bold colour and vibrant print, this eclectic womenswear brand is designed to bring some holiday happiness into everyday life. For SS24, striking prints and bright colours will bring newness to shop floor edits and websites. Botanical florals sit alongside bold stripes to create a playful edit of vacay essentials with broad commercial appeal. Expect easy-wear throw-on dresses in eye-popping prints and colourways alongside super-stylish coordinates.



CONTACT: Tel: 0161 273 7898 E: kally@jamagent.co.uk jamagent.co.uk

10. ICHI

Danish label Ichi creates high quality yet affordable fashion that is brave, creative and feminine. Its collection encompasses a complete wardrobe offering bold and statement pieces alongside everyday basics and timeless classics. For SS24 its range draws inspiration from nature with floral prints sitting alongside basic knits and neutrals highlighted with pops of bright colour. Key pieces for the new season include its heart print Camino tee and Brielle Jumper. As well as introducing new styles each season, the label reworks best-sellers including its basic jersey Kate blazer available in over 20 colours, Tai rain mac and Dusty knitwear programme.



CONTACT: Tel: 0207 739 7620 ichi.biz/en-eu


SHOWING AT: Just Around the Corner

Gloucestershire-based label Lily and Me creates colourful, casual and conscious womenswear boasting one-of-a-kind prints and timeless shapes. Its SS24 collection is its most responsible to date and features linen blends, woven and jersey viscose fabrics made from sustainable Lenzing, Eco-Vero and Eco-Tang. With a line-up of wardrobe staples that shoppers will turn to season after season, bespoke printed fabrics and textured knits sit perfectly alongside plain jersey and woven outfitters. Key pieces include its organic cotton Frieda print pull-on Spring Midi Dress, pretty Camelia Cardi available in coordinating pop colours and its Ecovero Lenzing Viscose Magnolia midi dress with fluted sleeves.



CONTACT: Tel: 01452 207 766 lilyandmeclothing.com