2015 Specsavers Everywoman in Retail Ambassadors programme kicks off search for retail’s brightest stars

Britain’s female retail stars are being urged to enter the 2015 Specsavers everywoman in Retail Ambassador programme, which launched last week.

Fronted by Dame Mary Perkins, founder of Specsavers, the initiative champions and promotes women in retail, both those working in organisations or as entrepreneurs. By showcasing the diversity and breadth of opportunities the industry offers, the programme plays a vital role in presenting retail as an exciting and rewarding career choice.

While 60 per cent of the total retail industry workforce is female, less than five percent make it into senior management or to board level. It is essential therefore that companies not only promote their entry level jobs but also invest in the development of their female talent, motivating and encouraging them into senior roles.

The Specsavers everywoman in Retail Ambassador programme was launched to uncover talented successful female retailers, role models who will inspire more women to consider a career in retail.

Maxine Benson, co-founder of everywoman commented: “This programme is all about celebrating and championing the inspirational women who have navigated their way up the ladder and demonstrate that retail is a career, rather than just a job. I urge anyone who is going over and above to achieve success, to apply.”

Last year’s ambassadors featured women from all over the country, of all ages and with different skillsets and roles, ranging from management in national multiple retailers to the founders of innovative boutique brands. Women can enter themselves, or be nominated by others and it is free to enter here.

Partners of this programme include diversity champions, Asda and Worldpay. The ambassadors will be selected by a judging panel including Helen Dickinson, director general of the BRC and Jo Delbridge, director of public relations at Specsavers and Sue James, editor of Woman & Home.

The chosen Ambassadors will be announced at a reception at Claridge’s in London on 17th September 2015.