5 reasons to visit Moda this weekend

This industry is gearing up for this season’s Moda, which opens its doors from 4-6 August at Birmingham’s NEC. Held twice each year, it showcases collections from leading womenswear, footwear and accessory brands. From key trends and hot retail content to inspiring catwalk shows and social events, we reveal why this three-day fashion event should not be missed…


Moda is the first port of call for indies looking for the latest collections from both international and home-grown talent. Discover the season’s most anticipated fashion exhibition and dazzling SS20 collections from brands including Latte Clothing, Robell, Godske, Marble, Ronald Joyce, Stehmann, Carol C Collections, Mascara, Ellie Wilde for Mon Cheri, Colette for Mon Cheri, Ella Boo, Isabella, Pomodoro, Gino Cerruti, Suzie Blue, Kelly Craig Collections, Gabys, Tilley and Grace, Suzanne Bettley, Max & Ellie, Tempest Designs, Whiteley Fischer Hats and Zelly.


Known as the UK’s national footwear show, the SS20 edition encompassing ladies, men’s and kid’s footwear collections in a curated line-up that attracts footwear buyers from the industry’s biggest names. The show’s organiser has announced a stellar line-up of British and international footwear brands, offering visitors the largest and most diverse footwear collections in the UK. Exhibitors include Fly London, Rieker, Alpe, Peter Kaiser, Moda in Pelle, Hotter, Superga, Sebago, Glamorous, Holster, Meline and Reqins.


A host of new brands are also confirmed including Glamorous, Holster, Victoria Shoes, Meline, Reqins, On Foot, Savelli, HBH, Lanquier and Krisbut, leading international brands Mephisto, XTI, Peter Kaiser, Mustang, and Tamaris, as well as returning favourites including UNISA, Joules, Legero, Hogl, Alpe, Coloko, Ruby Shoo, and ART.


With over 400 exhibitors from the UK and around the world taking part each season, Moda is the perfect place to find authentic fashion from designers at the forefront of their industry. For SS20, the show has launched commercially-driven new product trails to reflect the changing marketplace and offer a comprehensive and accessible buying experience. Visitors in August will be introduced to Curve and Ethical, which will sit within the show’s three core sectors: Accessories, Footwear and Moda Woman.

Moda Curve offers a space for brands and designers to showcase their plus-size collections, celebrating femininity and gorgeous design in all shapes and sizes. Moda’s Ethical trail is all about investing in brands paving the way for sustainable fashion and working hard to build a better future for people and planet alike.

Event director Adam Gough comments: “Moda has been bringing fashion to life in the heart of the UK for over 30 years, many of our visitors are loyal to the show and have been attending since the show opened. Following extensive customer and market research, we feel the introduction of these comprehensive new trails will re-energise the show, create newness and attract a new audience.”


Get immersed in three days of fashion with an incredible line-up of events including in-depth industry panels, trend presentations, on-trend catwalks and expert knowledge from fashion trailblazers. What’s more, Moda continues to champion inclusivity and positivity with its This is Me campaign that launched successfully at the February show. Standout seminars on the agenda include Monday’s Don’t Think You Need SEO? Please see ASOS profits, which will see Frogspark’s MD Rob Twell revealing what other retailers can learn from the fashion giant’s mistakes. Meanwhile, don’t miss a panel discussion highlighting the  opportunities now facing the footwear industry hosted by Sam Hunt from Hunted Brands with Claire Burrows, founder of Air and Grace Footwear, and HB Shoes MD Justin Morgan.

Visit Moda-uk.co.uk for further information and highlights.