5 short order brands to update your rails throughout the season


Getting hold of high quality products in-season has been historically tricky for womenswear retailers. But with more brands offering NOS and short order ranges than ever before, it’s easier than ever to top up your stock at any point during the season. Here we pick out some great brands to add to your trusted suppliers list…


Offering high quality occasion and eveningwear at competitive prices, Goddiva reworks the latest catwalk and red-carpet trends to create affordable cutting-edge gowns and dresses. Available for in-season delivery exclusively via City Goddess, its AW22 collection features opulent jewel tones, sparkling sequins, slinky satins and bold embellishments. Amethyst and emerald are highlighted with jet black and luxe gold in sumptuous satins and sheers. With a nod to the Art Nouveau era, key pieces include a black maxi dress with gold sequins, a long-sleeved gown embellished with emerald sequins that’s perfect for the party season as well as a knee-length body-con LBD with black feathers decorating a Bardot neckline. City Goddess offers stockists a dedicated account manager, low minimums and instant access to hi-res images. Its new-look website, launching soon, will also offer buy-now-pay-later credit terms. Wholesale prices are around £25 to £35 per piece on average while the minimum order requirement is £150.

CONTACT: Tel: 0208 597 2744 E: customer.support@citygoddess.co.uk citygoddess.co.uk


Designed in the UK, Capri London offers relaxed womenswear styles in effortless shapes and ethical fabrics such as bamboo, cotton Lycra and cotton cord. Its designs are led by fit and it reworks its best-selling shapes each season in new hand-drawn exclusive prints. Clever colour-blocking and patchworking gives its styles a unique point of difference as well as its use of cosy textured jerseys. For AW22, its collection combines natural fabrics, clever use of colour and contemporary styling. The brand’s prints are inspired by primary shapes, which are manipulated in the studio to create striking abstracts. Hero pieces include a new 21 wale cord cotton shirt dress, colour-block bubble hem dress and cowl neck tunic. Stockists are offered branding blocks, POS advertising and access to its image bank to help drive sales. Wholesale prices are around £25 per piece on average while there is no minimum order requirement for new customers.

CONTACT: Tel: 0203 819 0819 E: sales@capriclothing.co.uk capriclothingonline.com


Launched in 2013, British brand Luella offers high quality short order knitwear and womenswear in feel-good colours and standout prints. Led by independent retailer and founder Alison Townshend, buyers can expect capsule ranges that make buying and merchandising easy. The label’s signature soft cashmere blend knitwear is manufactured in Italy with one of the highest cashmere contents available on the high street. For AW22 its line-up includes super-soft knits and easy-to-wear dresses in an autumnal palette of rich berries, vibrant blues and pine greens balanced by core neutrals, charcoal and artic white. Key pieces include its colour block cashmere-blend Tamsin Tank, which looks great styled with its colourful print cotton shirts, its best-selling Tess Jumper in new-season colours and its classic Margot shirtdress available in both long and midi lengths. Luella holds stock all-year-round in its large UK-based warehouse for immediate delivery.

CONTACT: Tel: 01454 238 940 luellafashion.com


British jewellery brand Scream Pretty creates luxe and affordable jewellery designed in the UK. Its range is packed with stylish high-quality jewellery options – from wear-all-day huggie hoops, ear cuffs and threader earrings to mismatched stud sets, pendants, rings and layering chains. Named Emerging Brand of the Year 2020 by Retail Jeweller magazine, its designers create on-trend jewellery with an edge. The brand’s signature style is the curated ear – combining piercings and ear cuffs in eclectic and co-ordinated combinations. Its earrings and ear cuffs are cast from recycled sterling silver to help protect the planet’s natural resources. The brand’s latest in-season collection embraces the ‘dopamine dressing’ trend, offering mood-enhancing colours and feel-good retro designs. Wholesale prices range from £9.95 to £21.95 while the minimum order requirement is £200.

CONTACT: E: trade.screampretty.com tradescreampretty.com 


Since arriving in the UK in 2020, Danish slow fashion label by basics has been gaining momentum as the go-to choice for conscious indies. When placing an order for your boutique, there are no minimums or fixed assortments – buyers simply select the styles, colours and sizes they need. The brand then hand-cuts and sews the styles to order, minimising waste and maximising full-price sell-through potential. Choose from 100 per cent mulesing-free merino wool, 100 per cent organic cotton, bamboo, linen, brushed wool, cotton wool and poplin. All of the brand’s styles are designed in Denmark and produced in Europe.

CONTACT: pg@bybasics.com bybasics.com