5 ways indie retailers can take part in this weekend’s Small Business Saturday

Small Business Saturday returns this weekend and organisers are urging independent retailers and brands across all sectors to take part.  

In a recent survey of over 250 small business owners, four fifths (86 per cent) said takings from this Christmas will be crucial to sustaining their finances throughout the rest of the winter.

However, despite ongoing economic challenges, indies remain upbeat with almost half (45 per cent) feeling confident about the six months ahead and 22 per cent diversifying their operations to respond to hurdles. This includes a rising trend for collaboration among local businesses, as 73 per cent team up to navigate economic challenges. 

“As we enter our second decade, Small Business Saturday’s mission to support and celebrate the phenomenal contribution of small businesses across the UK remains just as vital,” says director Michelle Ovens CBE. “As things remain challenging out there for business owners, support from the public is absolutely vital, particularly during peak season. I’d encourage all small businesses to get involved and make the most of the spotlight!” 

As one of the UK’s most successful campaigns for championing independent retailers and brands, Small Business Saturday engages millions of shoppers annually and helps drive extra sales in the run up to Christmas.

A grassroots not-for-profit campaign, it was originally founded by American Express in the US in 2010 and is open to all small firms to take part in for free.

5 ways retailers can take part

  1. Use the campaign to engage your customers by downloading marketing materials from https ://smallbusinesssaturdayuk.com 
  2. Host an event or run a special promotion 
  3. Join in online with the conversation using #SmallBizSatUK and tag @SmallBizSatUK in your celebrations 
  4. Team up with other small businesses and community groups like your local council or BID to celebrate the campaign 
  5. Register to be featured on the Small Business Finder map and app on https://smallbusinesssaturdayuk.com/my-small-business