6 magical Christmas window displays created by talented independent retailers

Last Night I Dreamt

From glitter balls to twinkling fairy lights, town and city centres around the country have come alive this Christmas with beautiful festive windows. Independent retailers are of course leading the way with unique installations designed to inspire and excite shoppers. Here are six of our favourites…

1. LAST NIGHT I DREAMT, SOUTHWELL

Contemporary jewellery independent Last Night I Dreamt has transformed its shopfront into a winter wonderland – complete with a working snow machine. Owner Rebecca Gibbions, who has been dreaming up the installation’s concept since February, drew inspiration from Hans Christian Andersen’s The Little Fir Tree to create the design. She enlisted local artist Anna Wheelhouse to create a stunning bespoke mural in the shop’s front porch before adding real Christmas trees, foliage, mistletoe, lights, pinecones and woodland creature ornaments. Magical.

2. THE DRESSING ROOM, ST ALBANS

Perfectly epitomising a glitzy, glamorous festive season, The Dressing Room’s Christmas windows combine party sequins and irresistible sparkle. The award-winning store’s pared back display gives its exterior a sophisticated aesthetic as four mannequins model its must-have seasonal pieces against a backdrop of disco balls, mirrors and twinkling silver beads. We particularly love its thought-provoking window graphics: ‘Life is like a disco ball… no matter how the music changes, you keep on dancing.’ Think Studio 54, but at Christmas. 

3. CRANE AND KIND, SIDMOUTH

Fondly known as ‘the pink shop’ among locals, Crane and Kind’s Christmas windows are the icing on the cake of its striking façade. This year its team – led by co-founding sisters Polly McLachlan and Jemma Lascelles – have created a disco-themed display featuring glitter balls, giant musical notes and twinkling lights. Offering everything under one roof for stylish mums and kids, passing shoppers can view the store’s latest childrenswear, gifts and partywear ideas while taking in some joyful Christmas magic.   

4. IRIS & VIOLET, STAMFORD AND CAMBRIDGE

Whether strolling past its Cambridge store or triple-fronted Stamford boutique, Iris and Violet’s festive windows are guaranteed to evoke some festive cheer. The exteriors of both shop fronts have been given a yuletide update with suspended glitter baubles, illuminated stars, twinkly fairy lights and decorated foliage. We love the pastel hues that are perfectly in-keeping with its new season collections as well as its stunning festive wreaths that have been carefully chosen to finish off both front doors.

5. CHLOE JAMES, ST ALBANS

Making a big impact with a small shop front space, womenswear independent Chloe James Lifestyle’s party-perfect window features sparkling sequins, gift ideas and luxe decorations. Everything on display is available to purchase in-store and online, from the black velvet ‘Merry Christmas’ bunting and honeycomb paper baubles to the pretty fairy sitting on top of the tree. Finished off with a dazzling neon ‘Kitchen Disco’ sign, everything about its enchanting display has been expertly considered to entice shoppers in from the cold. 

6. MOO AND BOOM, WHITCHURCH

Sustainable lifestyle indie Moo and Boom has encapsulated the magic of Christmas Eve with its night sky themed window installation. Its incredibly detailed ‘snow village’ display includes everything you’d want in a Christmas scene from (eco-friendly) houses and skiing snowmen to ice-skating polar bears and flying reindeer. Santa’s sleigh is also suspended mid-air and filled to the brim with wrapping paper and presents while there are conscious gift ideas galore for all ages.