New evening and occasionwear buying event launches at Paris Fashion Week

This week new showroom and trade show, So… Couture by David Pirnia, launches to create a brand new hub and event dedicated to couture and eveningwear brands and buyers.

Held from 3-7 March at Hotel Westin Paris-Vendôme, the new event is a collaboration between Sophie Guyot, founder of consulting & production agency So… Agency, and semi-couture and evening wear distributer David Pirnia.

The event takes place during Paris Fashion week in collaboration with the New Couture showroom that opened in 2013, providing a unique space for brands to exhibit their luxury products and for buyers to order from hand-selected labels. More then 20 couture and evening wear brands from Europe, the Middle East, USA, Asia and Russia will present their latest collections, including Amit Aggarwal, Arzu Kaprol, Phuong My, SK by Saiid Kobeisy, Maya Hansen,Iris Serba, Elenareva, Keti Chkhikvadze, Ludmilla Corlateanu, Phuong My, Tex Saverio and Zeynep Erdogan.

Guyot brings a visionary set up to represent the feel of the brands and the trends of the season, while Pirnia will use his wealth of experience and extensive contacts to ensure all participants have a successful and profitable show, helping brands with buyer introductions, merchandising collections and post show follow up.