Last month Pure London joined forces with The Valencian Institute for Business Competitiveness (IVACE) and AVECAL to showcase a line-up of Valencian footwear brands. Footwear from Spain’s Valencia region is recognised worldwide for expert craftsmanship, natural materials and outstanding quality. Here we highlight eight of the best suppliers to have on your radar…
1. Chie Mihara
Creating styles that are feminine, fun and comfortable, every Chie Mihara shoe features an anatomical footbed designed specifically for a woman’s foot. The brand’s eponymous designer draws on various influences when creating her collections – from Japanese techniques to vintage details. Today her brand boasts over 800 stockists worldwide.
2. Lola Cruz
Combining trend-led designs with the essence and values of her origins, Lola Cruz creates footwear based on her own desires. Buyers can expect to find unique footwear styles within its collection that inspire authenticity, evolution, freedom and femininity. Each of the brand’s designs is special and unique, featuring key details such as a buckle, rivet or heel in exclusive materials.
3. Pedro Miralles
With a focus on quality women’s footwear handmade in Spain, Pedro Miralles’ designs are as carefully crafted as they are elegant. The brand’s manufacturing combines traditional techniques with innovative fabrication processes, producing elegant, comfortable and high-quality collections. The brand follows the latest trends each season while remaining true to its style and values.
4. Slowwalk
Urban brand Slowwalk is aimed at shoppers with a young spirit that demand stylish, high quality and comfortable footwear for every day. Reimagining classic designs with its own fresh and natural style, its range includes casual shoes with a sporty touch and focus on the colour green.
5. Wonders
Produced in its factories in Spain’s Elche, Wonders’ design team incorporates the latest technology and fashion trends into each of collections. Its designs combine comfort, quality leathers and soft interiors, with innovations including its lightweight soles with Wondersfly™ technology. Sustainability is integrated into every stage, from water-based glues and sustainable leathers to recycled packaging.
6. Mercredy
Designed to help reduce plastic bottle pollution, Mercredy uses bottles collected from the ocean to make the fabric for its ecological slippers and sneakers. The brand also adopts traditional techniques and handcrafted processes, with manufacturing carried out at local Spanish factories that are highly committed to reducing the environmental impact of shoe production.
7. Brenda Zaro
Established for 30 years, Brenda Zaro offers a wide range of women’s footwear styles for day to evening, made in factories in Elda. Its designs feature the highest quality materials and are created for comfort, with each style featuring full memory foam and anti-shock insoles as well as a flexi anti-slip sole.
8. Magrit
Spanish brand Magrit boasts a longstanding tradition in women’s shoemaking. Since 1929, quality has been its main goal and more than 100 expert hands produce each pair of its shoes. Buyers can expect luxury materials and quality craftsmanship, resulting in outstanding footwear designed to be worn for hours.
The next edition of Pure London takes place at Olympia on 12-14 February 2023.