Are you independent retail’s Community Hero of the Year 2024?


The search is on for independent fashion retail’s unsung heroes of 2024

Are you an independent retail owner who goes the extra mile for your customers, other local businesses or your community? Is your boutique making a significant impact to the people living and working in your area? If so, it’s time to enter this year’s Boutique Star Awards Community Hero of the Year sponsored by Bira.

We’re looking for an outstanding business or individual that is bringing something extra special to their town, city or village. Their impact could be being made through voluntary work, community-focused events, charity fundraisers, helping vulnerable or less fortunate people, involvement in local groups, introducing innovative new services or by going above and beyond for the community.

The entries for this particular category last year were so strong that the judging panel chose two overall winners. Anne Wright from Young Ideas was presented with the accolade for the lead role she played in helping to secure £15 million of Levelling Up Funding (LUF) to transform her flagship store’s local town. Meanwhile, the judges were also moved by Velvet and Rose’s Shirley Leader, who was presented with a trophy after helping a young person with learning difficulties get into the workplace.

This year we’re looking for more amazing independent retail owners and teams who are impacting people’s lives in a positive way.

Perhaps you are helping other local independent retailers by driving footfall into your town centre. Or maybe you are contributing to the lives of local people by raising awareness or essential funding for a local charity.  

Whatever you are doing for your community, our judges want to know about it!

To enter this award, retailers are required to answer five questions outlining the story behind their business, its impact on the community and why they feel they would be a worthy winner of this award.

This year’s winners’ party will take place at London’s May Fair Hotel on Thursday 7 November. Tickets on sale now; for more details as well as information on sponsorship.

Boutique Star Awards 2024


Fashion Independent of the Year sponsored by AIS/ INDX
Independent Group of the Year
Social Media Strategy of the Year
New Independent of the Year
Sustainability Advocate of the Year
Community Hero of the Year sponsored by Bira
NEW: Employer of the Year 
NEW: Store Design of the Year
NEW: Shop Window of the Year


British Brand of the Year
International Brand of the Year
Fashion Agency of the Year
Fashion Distributor of the Year
Female-Founded Brand of the Year
Sustainable Brand of the Year
NEW: Footwear Brand of the Year
NEW: Jewellery Brand of the Year
NEW: Family-owned Brand of the Year

Special Awards

Newcomer sponsored by City Goddess
Lifetime Achievement
Outstanding Business