Ashbourne designer store collaborates with local hair salon group for AW14 showcase

Ashbourne-based designer clothing store, Young Ideas, recently held its seasonal fashion show, presenting their new AW14 collection to 70 VIP guests.

Recently voted Premium Independent of the Year by fashion business magazine Drapers, the high-end fashion store stocks both women’s and menswear by international designers, Paul Smith, Belstaff, Armani Collezioni, Joseph and Diane Von Furstenberg.

The indie retailer invited stylists from the Derbyshire-based and award-winning Sally Montague Hair Group to work their styling magic, crafting couture creations on the models’ hair to compliment the designer looks on show.

The exclusive event, held at the Young Ideas flagship store gave guests a glimpse of the season’s signature pieces. Guests enjoyed champagne and canapés alfresco in the courtyard, before taking their seats inside for a truly spectacular show.

Eight female and three male models were given fashion-forward looks by the Sally Montague Hair Group team, such as braided chignons directly inspired by the A/W14 Dolce & Gabbana London Fashion Week shows, which paired perfectly with the new season’s collections.

During the day a raffle helped raise funds for The Alzheimer’s Society, with prizes from Sally Montague Hair Group including a complimentary cut and blow-dry and recently launched ESPA facial, along with designer goodies from Young Ideas.