July’s record-breaking heatwave has further highlighted climate change and the need for sustainability. Fast fashion’s environmental impact is well documented and there’s been a real sea change in opinion among shoppers about its real cost to the planet. Many indies and brands are now making extra efforts to offer their customers a greener alternative, promoting made-to-last products produced ethically using eco-friendly fabrics. If you’re hoping to increase your offer of conscious products and brands for AW22, we pick out some stylish options in this issue on page 64.
Buying season is back in full swing with numerous trade shows taking place across the country. But it hasn’t all been plain sailing – despite the absence of covid restrictions. With Pure London (and Scoop) taking place during the hottest day on record, the blistering heat and advice against travel threatened to derail the show’s return to Olympia. However, according to organisers and many exhibitors, orders were strong. INDX Womenswear and Harrogate Fashion Week, meanwhile, took place amid the latest train strike. But attendees were undeterred by any changes to travel plans and both events saw a strong turnout. Turn to our news pages on page 15 to read more.
If you haven’t managed to source all the products and new brands you were hoping for, next month’s Moda at Autumn Fair looks to be well worth a visit. Turn to page 29 for our pick of must-see exhibitors.
Elsewhere in this issue we speak to Sassy and Boo founder Alison Townshend about her inspiring 17- year journey from property developer to international brand and indie retail group owner. Read our exclusive interview with the savvy business owner on page 81.
Finally, I’d like to thank everyone who has submitted a Boutique Star Awards entry. We’ve been blown away by the standard of entries for this year’s competition and we’ll be announcing the shortlist on our website and social channels soon.
Gemma Ward, Editor
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The August 2022 issue of Boutique magazine is out now.