Autumn Fair modernises trade show experience with new revolutionary meetings programme

Spring Fair

Leading trade show Autumn Fair is “ripping up the rule book on events” with the launch of its revolutionary new meetings programme, Connect.

From September 2023, buyers will be able to access cutting-edge technology to find exhibitors that are most suited to their needs before scheduling in-person appointments to take place on the show floor.

This will include extensive information on every exhibitor and product category – from origin and sustainability credentials to pricing and minimum order values.

Each Connect meeting is double opt-in for buyers and exhibitors, meaning there’s mutual interest between both parties. The programme is free for retailers and they can arrange as many meetings as they’d like; the only limitation is availability and mutual interest. Meetings will take place on exhibitors’ stands so buyers can speak to each supplier in-person while exploring their full product range. Follow up appointments can also be arranged if more than 15 minutes are required.

Event organiser the Hyve group says the launch is the biggest investment it’s ever made in Spring and Autumn Fair’s 30-year history.

Portfolio director Nicola Meadows expects over 6,000 meetings to take place when the programme launches in September: “Buyer’s time is precious and justifying time away from the retail space has never been harder. Connect @ Autumn Fair changes all this. Visiting a trade show should not be about chance; buyers can now source and plan their time at the show in advance, and know they are meeting suppliers that will meet their needs.

“Exhibitors will, for the first time ever, be able to discover and connect with buyers based on over 100 datapoints. Through this revolutionary meetings programme, which is powered by cutting-edge but easy-to-use technology, we connect the right people at the right time. With Connect, we remove all the potential anxiety and element of the unknown, allowing buyers and exhibitors to be prepared and informed.”  

Buyers wanting to join Connect @ Autumn Fair can register for free entry to the show, which takes place at Birmingham NEC from 3-6 September, from April 2023. For more information click here or call Autumn Fair’s community development team on Tel: 0203 545 9735