British heritage label Barbour was named Menswear Brand of the Year at the Drapers Awards 2021. Its team was crowned at black-tie ceremony at the London Hilton on Park Lane attended by large fashion brands and high street retailers. Other winners on the evening included The Very Group, which took home three awards for Pureplay of the Year, Team of the Year and Leader of the Year for CEO Henry Birch. Dame Zandra Rhodes, meanwhile, was presented with the Lifetime Achievement Award.
The judging panel, which included Jigsaw CEO Beth Butterwick and Mint Velvet co-founder Stuart Grant, said Barbour “thrived during the lockdowns as customers spent more time outdoors.” The brand ended 2020 in “a strong position,” exceeding internal sales forecasts by 14 per cent thanks to the rise in demand for walking shoes, waterproof jackets and wellies.
Barbour’s Paul Wilkinson comments: “Winning a prestigious award like this and achieving industry recognition means so much to us. It is the result of hard work, commitment and dedication across all of our teams from design to marketing, sales, customer services, supply chain and our warehouses to deliver the best service possible to all of our customers.”
First launched in 1894, Barbour was also named Best Womenswear Brand and Best Menswear brand at the Drapers Independent Awards 2021 in September.