Bench launches Jess Glynne #LoveMyHood AW15 campaign

UK streetwear label, Bench has announced Grammy award-winning musician Jess Glynne as its new brand ambassador. The partnership will see the musician work with Bench on a series of projects, kicking off with Glynn as the face of the Bench AW15 #LoveMyHood campaign.

The brand joined Glynne for her album launch at Tape London – the first ever event hosted by the East London venue. Guests were greeted with Chrystal Vodka cocktails, glitter bombs and friends of Bench arrived in style to the event on the Bench Red Bus.  

Music is key component of Bench’s identity,  with the brand having championing emerging artists across music genres from rock to EDM since its inception in 1989. As part of the #LoveMyHood campaign, Bench is hosting a competition to win a trip to London to see Glynne perform in her home city.

Glynne commented: “Working with the Bench team is an exciting process. My environment has always shaped my style so I am relishing the opportunity of being involved in a fashion brand’s campaign.“

View the Jess Glynne x Bench #Lovemyhood campaign film below.