Bench’s new website puts the focus firmly on product

British label Bench has unveiled its new e-commerce website after implementing a new design ethos for its branding and product offering.

The new website reflects the change in direction for the brand, having been built from the ground up with a responsive design that works seamlessly on every type of device.

It’s been designed with a focus on developing user-friendly features, such as category listing pages and a highly refined filter and search feature that allows users to search by product features, rather than just the usual colour or price options.

A clean and minimalist design brings the product and content to the forefront, and perfectly showcases the new Multipurpose City Clothing range. The new site enables also users to switch views and see product design innovations in more detail.

Matt Jeans, head of Bench e-commerce, commented: “We’re all really proud of the new website. There’s been a lot of work involved to get to this point, not only with e-commerce and the technical teams, but going right through from design, production and marketing. It’s fantastic to get it launched and we hope both our existing and new customers  enjoy using it.”