Betty Barclay Group opens first multi-brand concept store

The Betty Barclay Group opened its first Selected Brands Store recently in Luxembourg stocking key brands Betty Barclay, Betty & Co, Gil Bret and Vera Mont. The 210sq ft multi-brand store, which is the result of a collaboration with family-owned company Calliste, is located inside the Massen shopping centre in Wemperhardt. There is no fixed branding inside the retail space, allowing its merchandising and the positioning of its collections to be easily adjusted to drive sales and react to market trends. While there are no plans to roll the concept out further, the Betty Barclay Group is open to further collaborations in the UK and Europe.