Bimba y Lola unveils strategic four-year growth plan

Spanish womenswear label Bimba y Lola is preparing for global expansion after a decade of growth. As part of its new 2018-2022 strategic plan, its focus will be on increasing its international presence and strengthening its teams and governing bodies.

Since launching in Spain and Portugal in 2006, the brand has entered 14 international markets including the UK, France, Singapore, Belgium and South Korea. The new strategic plan seeks a stronger presence in Europe, Latin America and Asia with the expansion of its current shop network of 249 points of sale.

The company will also be focusing on its online and omnichannel development. With online sales today in 30 countries, it will continue to develop new initiatives to connect its shops and digital platforms to ensure that clients have a unique experience and more personalised service.

Meanwhile, the brand has appointed new CEO José Manuel Martínez to strengthen its teams. A recognised professional with extensive management experience and over 15 years in the fashion and retail industry, he worked as the CEO of Esprit for the past six years and at different posts in the Inditex Group for nine years.

Lastly, Bimba y Lola will strengthen its governing bodies with the creation of a board of directors. This will see the recruitment of new independent professionals as board members who will accompany founders María and Uxía Dominguez alongside Jose Manuel Martínez.