Bira predicts strong sales for indies this week in run up to first “normal Mother’s Day” in two years

Image courtesy of Micheile Visual Stories on Unsplash

The run up to Sunday could see the strongest Mother’s Day trading in over two years for indies, says the British Independent Retailers Association (Bira).

Following the lifting of restrictions earlier this year, CEO Andrew Goodacre believes this will be the strongest trading period of the year so far as shoppers hit the high street without lockdowns or covid restrictions.

“For the first time in two years, people can look forward to a more normal Mother’s Day on the 27 March,” he says. “Shops, cafes, restaurants will all be open for what is traditionally one of the busiest times of the year. As we approach Sunday, independent retailers will be focusing on selling those unique, diverse gifts that people look for to celebrate this day.

“From a retailing perspective, Mother’s Day is one of the first retail opportunities of the year and this year people can celebrate the occasion in a more normal way. I do not doubt that independents will be offering quality products and we urge shoppers to look local when considering buying gifts for loved ones.”