Biscuit sets up new Instagram page after original account is hacked and deleted


Independent womenswear group Biscuit has lost its original Instagram account after it was hacked and deleted this week by cyber attackers.

The retailer, which operates three bricks-and-mortar stores in Edinburgh and Glasgow alongside a successful e-commerce business, had amassed over 15,000 followers on the platform. It has now set up new account @biscuit_clothingandliving and is urging followers to reconnect with its page.  

Owner Amanda Mitchell says Instagram has played a crucial role in engaging shoppers – particularly since the start of the pandemic. The loss of the account is a huge blow to the business, but she is determined to bounce back better than ever.

“As has been proven over the last few days with our social media being hacked, you have to be resilient as an independent business,” she says. “But what I do know is that not a lot stops me. My passion in retailing will always push me to aim higher.”

The first Biscuit store opened in a prime location just a 10-minute walk away from Edinburgh Waverley station. A second followed in the city’s more residential area of Bruntsfield Place in 2017, finally followed by a third in Glasgow during the pandemic.  

Key labels stocked by the retailer include American Vintage, Ba&sh, Part Two and Bellerose. It also carries Scotch and Soda, Air and Grace, Lily and Lionel, Primrose Park, POM Amsterdam, YaYa, Second Female, Stella Nova and Stine Goya.