Buckinghamshire based Blondes Boutique is taking its edit of Aussie trends on the road this summer with the UK’s first mobile fashion boutique.
Kitted out with chandeliers and rails of hand chosen clothing and accessories, the boutique-on-wheels aims to offer a unique shopping experience that enables fashion followers to buy affordable clothes at their convenience.
The Blondes Boutique mobile adventure set off at High Wycombe’s Eden shopping centre in June and will also take in Buckinghamshire, Bournemouth, London, Essex, Kent and more on its summer tour.
Spotting a gap in the market, founders and friends Charley Fox and Jemma Bagget launched Blondes Boutique to offer new and exciting brands with a distinctive laid-back look inspired by Bagget’s home country of Australia. Originally selling lines in limited numbers through Instagram and Facebook, the duo have since launched an e-commerce site and amassed a celebrity following including Tess Daly, TOWIE’s Grace Andrews, Lucy Watson and Kiss FM presenter Charlie Hedges.