The very first issue of Boutique Menswear has landed featuring the latest industry news, buying inspiration and business insight for independent menswear retailers.
Inside Velvet owner Emma Draper reveals how installing a dedicated menswear department in the basement of her Hove store has boosted turnover by 18 per cent. Now spanning more than 5,000sq ft, discover how the bricks-and-mortar-only independent turns over 2,000 units a week and replenishes stock daily from a nearby warehouse facility on pages 12-15.

Elsewhere, Just a Group’s Juls Dawson shares the business lessons he’s learned over more than three decades in the industry – from building relationships to taking risks – on page 35.
Meanwhile, Bira CEO Andrew Goodacre discusses retail crime following the launch of the association’s latest crime survey. With 77 per cent of independent retailers reporting that crime has worsened over the past 12 months, the research reveals that clothing and accessories are among the hardest-hit categories, with some businesses estimating losses of up to £10,000 a year. Read more on page 34.
Last but not least, you’ll also find SS27 buying inspiration, commercial trends and new product launches to help plan your next-season buy.
We hope you enjoy the issue and welcome your feedback.











