The winners of this year’s Boutique Star Awards were announced last night at a glittering party at London’s May Fair Hotel. The evening was hosted by television presenter Hayley Sparkes, who took to the stage to crown the winners of 14 different categories.
Around 130 guests attended the event, including boutique owners, brand founders and their teams. Guests enjoyed a drinks reception inside the hotel’s vaulted Atrium followed by a three-course feast, awards ceremony and afterparty in the mirrored Danziger Suite.
This year’s winners included Biscuit Clothing and Living for Womenswear Retailer of the Year, The Pantry Underwear for Independent Group of the Year and Sassy and Boo for Creative VM Independent of the Year. Chloe James Lifestyle was also crowned Social Media Strategy of the Year sponsored by ELISA while Moo and Boom took home the award for New Independent of the Year sponsored by City Goddess. Supplier awards meanwhile went to From My Mother’s Garden for British Brand of the Year sponsored by JATC and Scream Pretty for Accessories/ Footwear Brand of the Year. Three special awards were also presented to Pomodoro for Outstanding Business, Carol Capener for Lifetime Achievement and Darcy Mayo for Newcomer sponsored by Naeco (full list below).
The Boutique magazine team took to the stage to thank award sponsors City Goddess, ELISA, Just Around the Corner (JATC) and Naeco as well as all the attendees for their support. In a speech, publisher Julie Neill said the team had been absolutely overwhelmed by the standard of entries this year and that every single boutique and brand on the shortlist were worthy of an award.
This year’s winners were selected by an esteemed judging panel of industry insiders including Young Ideas owner Anne Wright, Wizz & Co founder Wizz Selvey, Bira CEO Andrew Goodacre, fashion agency founder Sally Dawes and Boutique magazine editor Gemma Ward.
The Boutique Star Awards first launched in 2019 to celebrate independent fashion retailers and their suppliers.
FULL 2022 WINNERS LIST
Womenswear Independent of the Year
Biscuit Clothing and Living
Highly commended: Gemini Woman and Iris and Violet
Independent Group of the Year
The Pantry Underwear
Creative VM Independent of the Year
Sassy and Boo
Social Media Strategy of the Year sponsored by ELISA
Chloe James Lifestyle
New Independent Retailer of the Year sponsored by City Goddess
Moo and Boom
Sustainable Brand of the Year
British Brand of the Year sponsored by Just Around the Corner
From My Mother’s Garden
Highly commended: Luella
International Brand of the Year
Fashion Distributor of the Year
Carol C Collections
Ocassionwear Brand of the Year
Accessories/ Footwear Brand of the Year
Newcomer sponsored by Naeco
Darcy Mayo, Olivia Darcy