Boutique Star Awards winners’ party to take place at London’s iconic May Fair Hotel

The May Fair Hotel, London

The winners’ party for this year’s Boutique Star Awards will take place on Tuesday 8 November at London’s iconic May Fair Hotel. Opened in 1927, the five-star venue is located near Green Park in one of the capital’s most famous neighbourhoods, offering a glamorous backdrop for this year’s event. 

Guests will be treated to welcome drinks and canapés inside the luxury hotel’s vaulted Atrium before sitting down for dinner in its stunning Danziger suite. There will be a delicious three-course feast with wine before the awards begin followed by a DJ and dance party.

The Danziger Suite

Television presenter Hayley Sparks will compère this year’s event and present trophies to the winners of 16 different categories. Retailer awards include Womenswear Independent of the Year, Independent Group of the Year, Social Media Strategy of the Year and Creative Visual Merchandising Independent of the Year. Meanwhile, suppliers can enter categories including British Brand of the Year and Fashion Agency of the Year. Two nomination-only awards – Lifetime Achievement and Newcomer – are also open to retailers and suppliers to recognise outstanding individuals.  

New categories this year include New Independent of the Year, Sustainable Independent of the Year and Black-Owned Brand of the Year. There will also be two new awards for Accessories/ Footwear Brand of the Year and Sustainable Brand of the Year.  

Hayley Sparkes

“After such a challenging two years, we can’t wait to get our amazing readers and supporters together to celebrate,” says Boutique magazine publisher Julie Neill. “Following the success of the inaugural Boutique Star Awards in 2019, we’ve chosen the famous May Fair Hotel for our winners’ party. Attendees can expect great food, drink and company as they join us to toast all the hard work and achievements of our wonderful industry. It’s going to be a night to remember.” 

The Boutique Star Awards 2022 are open to all fashion and lifestyle independents operating bricks-and-mortar businesses as well as brands and industry insiders. Entries are now open here and will close on Friday 1 July.  Tickets for the winners’ party will go on sale this July and cost £150 (special early bird rates also available); contact E: for more information.