Boxfresh appoints Achim Leidel as DACH sales director

British lifestyle brand, Boxfresh has appointed Achim Leidel as DACH sales director in a move that follows the brand’s recent focus on investment in its successful Boxfresh footwear range. It will help the business to further increase its presence in the region which covers Germany (D), Austria (A) and Switzerland (CH).

Leidel, who joined Boxfresh on the 1 July, brings a wealth of industry and market experience to the brand, having previously led sales for the Crocs, Nike and Scholl Footwear businesses in the DACH region. He starts the role preparing for a successful SS16 launch and sell-in period and focusing on setting up the business for future seasons.

Marco Ellerker, president, lifestyle division, Pentland Brands, comments: “I am delighted to welcome Achim into the Boxfresh team. It’s always great to bring respected and talented people in to our business in key leadership roles, particularly in such an important region for the brand.”