This season, British casualwear brand Boxfresh has teamed up with modern day creatives for its new campaign.
Having celebrated its 25-year anniversary last year with 25 events that explored music, culture, art, film and style, the current campaign builds on this by championing creative individuals and innovative entrepreneurs.
Called We Are Boxfresh, the campaign heroes those that embody the brand’s DIY attitude. One such name is James Kennedy, founder of urban bicycle manufacturer Kennedy City Bicycles, a company that aims to help people explore the cities they live in and get them outdoors.
View the campaign video below: