Braintree Clothing announces major brand refresh and evolved collection as it marks its 20th year in business

Established ethical and sustainable fashion brand, Braintree Clothing, which currently supplies to over 500 independent retailers across the UK and over 300 in mainland Europe, has undergone a significant re-brand, part of a much larger plan to grow its customer base and appeal to a broader audience.

Developed by DRY, the rebrand sees a new logo and strapline for the brand, as well as a redesigned website which will be launched this February, as Braintree launches its SS15 collection. This project aims to evolve Braintree into a more fashion forward and contemporary space with collections that reflect current trends while also keeping to the brand’s original heritage of individuality and strong sustainable credentials.

Braintree is targeting to maintain its annual growth of 30 per cent over the next three years, achieved by continuing to expand its business in the UK and Europe including the introduction of new agents in Italy, Germany and Denmark. Braintree has also strengthened its management team, with the appointment of a new marketing director, Emma Fisher, previously at Cath Kidston and a new sales director, Simon Whittington, formerly at Mistral.

John Snare, Braintree’s founder and CEO, commented: “These are very exciting times for the business as we take Braintree to the next phase in its life. From humble beginnings making and selling hemp shirts and jeans from my spare room, we now have an established brand with a large and loyal customer base.  There is a gap in the market for a more design-led sustainable brand for today’s 35+-year-old consumer and our new branding and evolved collections will address this segment perfectly. Initial reactions to our collections from our wholesale customers have been extremely positive.”