Brighton jewellery brand Orelia announces UK and international expansion plans

Brighton-based costume jewellery brand, Orelia, has announced aggressive expansion plans that see it open the biggest jewellery concession in Topshop’s flagship Oxford Street store this month.

The launch is part of the brand’s growth plans for both the UK and internationally, along with the introduction of a wider product offer and significant operational expansion.

Designed by TUW Designs in collaboration with The Fame Agency, the new 385 sq ft concession space commands a central position on Topshop’s ground floor with a sophisticated aesthetic and fixtures developed in Orelia’s signature palette of gold and white.

The new larger space will present over 800 product options including necklaces, bracelets, rings, earrings and current bestsellers such as body chains, ear cuffs and metallic gold body tattoos, while new styles will also be dropped on a weekly basis.

Following the London launch, the brand will launch in the US with concessions opening in Topshop LA, New York and Chicago at the end of October and into November.

Supporting the retail expansion, the brand is focusing on a new wholesale drive for the UK. Currenly stocked in 175 UK accounts, including major retailers John Lewis and ASOS as well as indies across the country, Oriela is looking to significantly expand wholesale over the next two years. The brand will be showing at key European trade shows including Pure London, Top Drawer, Vision Copenhagen, Who’s Next and Premium, as well as New York’s Accessories the Show and Japan’s Pop Up Store.

“We have now reached a point where we can significantly expand on Orelia’s success both in the UK and internationally,” comments Louisa Belcher, founder and buying director. “We are already in some of the best retailers and independents across the globe. We now want to significantly scale-up our operations and increase distribution in both retail and wholesale. These are exciting times.”

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