British womenswear brand Pomodoro announces departure of two long-standing agent duos

Michael and Penny De Vaux

It’s the end of an era for Pomodoro as the British brand bids farewell to two couples who have represented its collections for the past three decades.   

Michael and Penny De Vaux, who have been agents for Pomodoro in East Anglia since its conception in 1992, have now retired. They are joined by Midlands sales representatives Brian Devalle and partner Maggie Lawther who have also closed their order books to begin retirement.  

Brian Devalle and Maggie Lawther

“We are naturally sad to see them go, but happy that they will now have more time to pursue new interests after devoting their working lives to the industry,” says brand director Noreen Puri. “They have been instrumental in the brand’s growth and success and real stalwarts of the industry. The entire team at Pomodoro wishes them the very best for the future and thanks them for their unwavering loyalty, hard work and friendship over the years. They will be greatly missed.”  

Taking over the reins with immediate effect are Stephen Nunn and Sarah Pickett for the Midlands and Jonathan Ward for East Anglia.

Launched from a Paddington basement in 1992, Pomodoro is the creation of husband-and-wife duo Noreen and Hemant Puri. Both bring unique talents to the table: Hemant, a chartered accountant by trade, takes care of the finance and management while Noreen leads design and marketing. Throughout its 30-year history, Pomodoro has evolved from niche label to fully fledged fashion brand. Today it boasts a loyal customer base and year-round product launches, offering co-ordinated collections that mix knitwear and jerseys with eye catching prints.

Tel: 0208 961 4000 E: