Tom Joule began selling country clobber at outdoor events in Great Britain 25 years ago. Tom knew that country folk were a bright and colourful bunch but their clothing was quite the contrary. So Tom designed 100 bright wellies. They sold like hotcakes and Joules was born.
Today, as Britain’s best-loved family lifestyle brand, Joules delights in making clothing, accessories and homeware more exciting by turning the ordinary into the extraordinary.
By keeping our countryside at the heart of everything we do and blending it with a sense of humour, we continually create colourful new classics with a fresh twist that capture the imagination from shire to shore.
We’ve now been ‘Best in Field’ for 25 years – something we think calls for a celebration. So join us as we go back to where it all began – an agricultural show! Joining in the festivities will be all the eccentric characters (both two and four-legged) that have helped make Joules what it is today.
Prepare to feast your eyes upon exhibitions of colours, stands piled high with prizewinning prints and displays of delightful details.
This season it’s all about celebrating our heritage with much-loved classic pieces that each contains a contemporary twist. For women, there’s an abundance of outerwear, colourful knitwear and new country-inspired, hand-drawn prints across the whole collection.
View our ‘Best In Field’ video HERE.