The company behind the brand Lofina, is a family runned business. The married couple Lise-Lotte and Morten Svenninggaard own the company Shoebox and the two flagship stores Lofina.
They met each other as 18 years old as they both entered the same schools, to learn all about shoes – and they fell in love. After finishing the school, they moved to Italy. It was here the fascination for Italy and Italian quality began. They moved back to Denmark and started the Lofina fairytale in January 1996.
The road to success has not always been straightforward. Lise-Lotte and Morten Svenninggaard have always been open to try different possibilities, and this has shaped Lofina as we know it today. However their core values have been clear from the start– good comfort and high quality.
Today Lofina is an international brand and is sold in more than 20 countries worldwide
Lofina shoes have been designed in Denmark, where the designers especially focus on a timeless and classical design, adding something new and different. This design is exactly what makes Lofina shoes what they are, classic shoes with a modern and Scandinavian twist.
The Lofina shoes are brought to life in Italy, at a small family owned factory in Le Marche. The shoes are made by hand. Comfort and quality are two of the keywords that describe Lofina shoes. Great pleasure is taken in preserving these two keywords throughout all of the collections.
Every single Lofina shoe has it’s own unique appearance and none of the shoes are identical.
After the shoes have been sewn, they are all polished by hand as we don’t like them to look too shiny and new. This process encourages the individuality of the shoes even more.
The shoes are then packed in pairs, wrapped and placed in the white shoeboxes and wished a safe journey. Finally the shoes are placed on a shelf at one of the many Lofina retailers located around the world, waiting for the right customer to stop by and fall in love!