Inspiration is found in the magical city of Venice. Venice is a city of contrasts: on the one hand it is a place of fairytale beauty and on the other, it is raw and unpretentious. There is nowhere else in the world quite like Venice, a historical city with fairytale palaces built on the water.
When I walked along the canals in Venice, I was fascinated by the beautiful decay of the city, the crackled walls, the various shades of colours, the light reflecting in the water and the decadent detailing of the walls and fences. I tried to inter- pret everything which I experienced in Venice into the A/W 13 collection.
Frederikke Hviid, WHIITE’s Design Director, has an impeccable sense of style which has translated itself into a range which is not only incredibly wearable, but is simultaneously recognized as a distinctive fashion statement.
Frederikke Hviid is driven by the challenge of making women feel sensual an attractive through the clothes that they wear.