Pure London has announced that children’s fashion trade show Bubble is relaunching at its next edition this coming February.
Bubble London event director Lindsay Hoyes says: “Pure London provides a perfect new home for Bubble and I am delighted that the childrenswear industry will now be able to participate in the largest trade fashion event in the UK and experience the business opportunities this comprehensive offer will undoubtedly generate for buyers and brands alike.”
Meanwhile, Gloria Sandrucci, head of sales at Pure London, adds: “News of Bubble’s closure caused huge disappointment in the industry. Following Pure London’s sale to ITE Group, our introduction of Pure Kid last season, and lengthy research amongst retailers and brands, it became apparent how much the industry wants and needs a platform for kids. Pure London now offers its visitor’s womenswear, menswear, childrenswear and sourcing show Origin all under one roof, creating London’s largest festival of fashion.”
The next Pure London will take place at London Olympia from the 10 – 12 February 2019.