Chloe James Lifestyle spreads Christmas cheer with uplifting festive advert

St Albans indie Chloe James Lifestyle is getting its customers into the Christmas spirit this year with the help of a new online advert.

The boutique has released a 60-second video on its social media channels, which was created on Instagram reels by team member Ema Best for zero budget. Engagement has been high for the ad, which amassed over 5,000 views after just 24 hours of being posted.

Owner Donna Nichol stars in the tongue-in-cheek video, filmed inside the store, alongside some of her other team members: “We came up with the idea at a team meeting as a sort of spoof of all the fuss around everyone waiting for the John Lewis and M&S Christmas adverts,” she says. “We wanted it to be fun and uplifting and reflective of the ‘feel’ of Chloe James – it had more than 5,000 views in 24 hours and the feedback has been fantastic.”

Watch the video on Chloe James Lifestyle’s Instagram page via @chloejameslifestyle.