Clothes Show Live is embarking on a series of major changes as part of its plans to revamp the long-established event ahead of its 2015 edition this December.
Along with show sponsor, Alcatel Onetouch, and with substantial investment from the show’s organisers, Haymarket Media Group, the brand new vision has been designed to provide brands and consumers alike with the ultimate retail experience.
Taking place from 4th-8th December at Birmingham’s NEC, 2015 marks the 27th year of Clothes Show Live. The live event has built a reputation in the British fashion landscape for its forward thinking, innovation and dedication to supporting young creatives in the industry.
Out of Haymarket Media Group’s 30 per cent investment – the single biggest investment in the show’s history – half will be put into marketing and advertising spend, while the other half will go towards the show features and content.
An inspiring new campaign will launch in the coming months, revealing the anticipated face of the show for 2015 along with a new line up of celebrities and industry experts.
Maryam Hamizadeh, commercial director for Clothes Show Live, explained: “The 2015 edition will offer our 100,000+ visitors with a one-stop destination to show their AW15 pieces, as well as see paramount music acts, key talent and credible fashion industry experts on stage.
“We are extremely excited to get our plans underway and bring the new vision to life this December alongside official show sponsor, Acatel Onetouch – there is a fantastic synergy with their products and the consumers who attend the show.”
Tickets for the 2015 edition will go on sale in June.