The Clothes Show to rebrand and move to Liverpool


After 27 years at Birmingham’s NEC, The Clothes Show is relocating to Liverpool for July 2017. The event will also change its name to British Style Collective presented by The Clothes Show and become a city-wide festival taking place at several iconic venues.

With the full backing of Liverpool City Council, the newly branded event will take over the whole of the ACC Liverpool site as well as utilising iconic city centre buildings Liverpool Cathedral and St George’s Hall as well as Camp and Furnace in the  Baltic Triangle.

The new format will offer visitors access to a multitude of catwalk shows, shopping from over 250 fashion and beauty brands, a dedicated seat in the Echo Arena for a fashion-meets-music theatre performance plus access to a timetable packed with educational seminars. There will also be designer trend presentations, beauty demonstrations, celebrity and influencer meet and greets, food and drink pop-ups and exclusive interviews. Fashion fans can also expect a jam-packed programme of vibrant nightlife, entertainment and music into the early hours.

Joe Anderson, Mayor of Liverpool, comments: “The Clothes Show has long been the leading fashion exhibition in the country. It is testament to the reputation of this city that Haymarket has chosen to make Liverpool the home to one of their flagship brands. We have world class venues, a track record of entertainment and a city full of people who live and breathe fashion. It really is a perfect fit.”

The Clothes Show made a memorable debut on the BBC 30 years ago and became one of the nation’s favourite fashion forecasts. Born out of this success, The Clothes Show event emerged from behind our screens in 1989. With a heritage spanning across three decades, the show is renowned for discovering and launching the careers of household names within the creative industries. The Clothes Show consistently welcomed 100,000 visitors to the NEC each December, making it the largest footfall event of its kind and the leading fashion and beauty event in Europe.

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