Cocorose London lands a place on the House of Fraser’s POP at HoF initiative

Bond Street Prism

Award-winning shoe brand Cocorose London has been selected as one of 10 finalists for The Great Retail Revival’s POP at HoF project.

The non-profit organisation has paired with House of Fraser, one of the country’s leading department store groups, to offer ten promising retail brands the chance to trade at House of Fraser’s flagship Oxford Street store as part of POP at HoF from 12-16 May 2014.

Founded in 2007 by Janan Leo, Cocorose London has grown from the markets of East London into an international brand, stocked in premium boutiques and department stores in Europe, Asia and the Middle East.

The brand is known for its original and revolutionary concept of foldable shoes and for its recent success in launching its made-in-England Luxury Heritage range.

At the end of the POP at HoF, one of the ten lucky brands will be selected for the opportunity to retail at House of Fraser online for a year and potentially in-store.