Local authorities in England will use the money to introduce a range of practical safety measures. Councils can spend it on new signs, street markings and temporary barriers. Meanwhile, it will also be used to develop local marketing campaigns to reassure shoppers that centres are safe.
Councils will be allocated the Reopening High Streets Safely Fund on a per capita basis from Monday 1 June.
High Streets Minister Simon Clarke comments: “As we begin to slowly return to normality, the re-opening our high streets will be key to kick-starting our economic recovery.
“Levelling up the regions and supporting our high streets has always been central to the mission of this government.
“Many businesses have already introduced creative ways of trading such as contactless collection or taking orders by instant messaging. This shows that they are ready for the challenges ahead.
“That’s why we’re providing an extra £50 million for councils to support a range of safety measures. These will help get businesses back on track and ensure people can enjoy visiting local high street safely again.”