Danish brand Samsøe & Samsøe is set to open its debut UK flagship store on Carnaby Street this summer, announces Central London retail property firm Shaftesbury.
The label’s newest home will be at 47 Beak Street, offering 1,076sq ft of retail space presenting its signature Nordic contemporary fashion garments. Already a household name in the Scandinavian markets, customers will be able to buy its womenswear and menswear pieces alongside shoes and accessories.
Shaftesbury’s senior retail portfolio manager Addy Williams comments: “Samsøe & Samsøe’s unique and recognisable Scandinavian aesthetic is a great addition to the fashion and lifestyle stores on Beak Street and in Carnaby. We are delighted that the brand has chosen the iconic destination for its first UK flagship store. The new opening, alongside the growing number of international brands in Carnaby, reinforces the distinctive and global retail offering and shopping experience that we aim to provide for visitors and locals alike.”
Peter Sextus, CEO of Samsøe Samsøe, adds: “We are greatly committed to gaining a strong presence in the UK, as it is a core market for our further growth. Getting the stamp of approval from a global fashion capital and major shopping destination is pivotal for an emerging brand like Samsøe Samsøe.”
Samsøe & Samsøe joins Parisian women’s fashion label ba&sh, US outerwear brand Columbia Sportswear and French eyewear company IZIPIZI as a new Carnaby Street store.