Danish label by basics exhibits at Circular Fashion Days at CIFF Copenhagen

“The fashion industry is on the brink of change, looking into a new circular future. A future based on good design, solid quality, proper cooperation, and a focus on real people.”

This was the introduction made by Lifestyle and Design Cluster, the organisation behind Circular Fashion Days at last month’s CIFF in Copenhagen.

Danish brand by basics was chosen as one of the event’s 26 exhibitors. Here COO Peter Grensteen reveals more about the brand’s circular approach…

Buy Only What You Need

“by basics is ethical slow fashion in a world of colours. With no seasons or minimum orders, we truly urge customers to order only what they need when they need it. Then, we produce it especially for them.”

“This means no overproduction and no waste and is the core of by basics’ circular approach.

A 360°ethical way of working

“The entire by basics’ collection is made-to-order to avoid waste and overproduction. You can add exactly the styles, colours, and sizes you need – no minimum order – no fixed assortment.

“We cut the merino wool by hand, reusing patterns repeatedly. The cut-offs are either used for smaller styles, children’s styles or unraveled at a nearby factory and reused.”

To decrease the need to travel, by basics offers a virtual showroom, and a B2B-webshop with online information about all styles.

Another part of the circular way of thinking is taking good care of your styles. The brand recommends air washing as much as possible and is in the process of including a piece of matching thread to the care label, so the style can easily be repaired.

In addition, all production including trim is made in the EU. Grensteen concludes: “We design for people to wear and love. No short-cuts: we want everything to be done as ethically as possible. Every season we seek to improve and minimise our social and environmental impact.”

Learn more at bybasics.com