Danish slow fashion brand by basics presents beautiful new colours and styles for SS23

It might still be Christmas, but spring is already on the horizon. And as we get ready for the impending new retail season ahead, by basics has unveiled a fresh new colour palette that combines calm and exciting hues.

The Danish short order label offers a rolling collection of timeless short order pieces, which its designers update each season with new colourways and silhouettes. Each style is available in a wide selection of hues so buyers can effectively create their own unique edits. What’s more, it’s all made to order in a matter of weeks so there’s no waste – creating a sustainable alternative to in-season buying.

CMO Gitte Borup explains: “We have a strong focus on designing colours and styles that shoppers can easily combine with our existing range to create unique full wardrobes.”

She adds: “In our catalogue and look book, boutique buyers will find five different themes ranging from the very feminine through to a sporty aesthetic. We’ve made it easy for your shoppers to find inspiration. Now, it’s all up to you to mix and match your unique edit. Your choice of colour changes the expression of each style.”

As there’s no minimum order requirement for stockists, it’s fully flexible for buyers to create a collection that matches their shop and customer base.  

Order only what you need

As always, by basics does not works with seasons or collections traditionally. It adds relevant new pieces twice each year and trims the collection simultaneously to ensure it contains the exact styles and colours needed. No more, no less. It’s slow fashion – one collection in a world of colours – and everything is made to order to reduce waste. That’s easy to love.

CONTACT: Find the new catalogue and look book at bybasics.com