Danish womenswear brand Mos Mosh opens first London showroom in Hammersmith

Danish womenswear label Mos Mosh has opened its first ever London showroom on Hammersmith Broadway.

Located a one-minute walk away from Hammersmith tube station, the 1,400sq ft space features a warm and cosy interior reminiscent of the brand’s signature Scandi aesthetic. Mixing parquet floors with Danish furniture against a neutral backdrop, buyers can expect a relaxing environment to finalise their new season selections.

Showing from 3 July – 12 August, the label’s SS24 collection embodies the essence of effortless style with a captivating line-up of pastel hues, stripes, playful prints and loose silhouettes. The range is soft and feminine with a splash of coolness, offering a new spin on the boho trend. Mixing lightweight fabrics and standout details, the collection offers everything customers need to create their ultimate spring wardrobes.  

Mos Mosh first launched in 2010 and is renowned for its perfect-fit comfort-driven jeans and effortlessly cool tailoring. The brand is popular among UK indies with stockists including Biscuit Clothing and Living in Edinburgh and Glasgow, Velvet and Rose in Petersfield and Sass and Edge in Winchester.

In 2020 the label also introduced menswear range Mos Mosh Gallery offering high-end Nordic-inspired fashion with sharp Italian finesse.

Visit the Mos Mosh showroom from next month at Unit 2.02 Broadway Studios 20 Hammersmith Broadway London W6 7AF

CONTACT: Cynthia Parise, country manager, Tel: 07730 072 600 E: cp@mosmosh.com