Deploy’s SS15 collection brings the cutting-edge to ethical fashion

Renowned for combining haute couture craftsmanship with ready-to-wear customisation, British ethical fashion label, Deploy, has sustainability built into its DNA; pioneering its waste-minimising design process to create beautifully versatile garments in exquisite yet ethical fabrics.

Founder and creative director, Dr. Bernice Pan, is widely recognised as a true pioneer within the ethical fashion industry and takes a holistic approach to design and production processes, sourcing only the finest ethical fabrics, reducing wastage and producing as locally as possible, much of which is done in London.

Beautifully made pieces are designed to last and can also be worn more than one way, thus extending the lifeline of any garment. Two-way designs allow a dress to become a top and skirt and a coat to morph into a dress and cape.

The brand demonstrates the ultimate in upcycling, with its hardwearing Eco-Denim pieces made from upcycled coffee grounds, while customers can also customize the ready-to-wear collections or take advantage of a full bespoke service.

The SS15 collection blends a playful colour palette with monochrome classics and interesting textures, while sleek silhouettes feature the brand’s signature 3D tailoring and attention to detail.

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