US street and workwear brand Dickies has announced a major new partnership for the UK and Ireland market, appointing Just Now Distribution and Luke Distribution as its new commercial partners. Starting with immediate effect, the new team takes responsibility for the brand’s AW26 deliveries and SS27 sales campaign.
The partnership marks a new chapter for the global lifestyle brand as SportLux – owner and operator of Dickies across Europe – looks to accelerate growth and expand its wholesale footprint across the region.
Under the new structure, Just Now Distribution will lead sales, wholesale development and market expansion, while Luke Distribution will provide operational support across logistics, finance, warehousing and systems integration.
The collaboration also reunites Just Now Distribution founder and managing director Juls Dawson with Luke Distribution managing director Simon Poole, who first hired Dawson into the fashion industry more than 30 years ago at French Connection.
Dawson says: “We’re incredibly excited to be partnering with Dickies at such an important stage of the brand’s development across the UK and Ireland. For me personally, this partnership carries even deeper significance.
“I grew up in the fashion industry through my grandfather, who built a chain of more than 40 retail stores across the UK and was an early stockist of Dickies many decades ago. Some of my earliest memories are playing hide and seek in his warehouse behind huge mountains of the iconic Dickies 874 work trousers stacked floor to ceiling.
“To now find ourselves, all these years later, helping shape the future of such an authentic and globally recognised brand feels like a genuine full-circle moment.
“Dickies has incredible heritage, enormous cultural relevance and huge untapped potential within our market. Working alongside Simon and the Luke team gives us the operational scale required to execute from day one and we genuinely could not be more excited about the opportunity ahead.”
Poole adds: “This partnership brings together two highly complementary businesses. Our focus will be ensuring the operational and financial infrastructure is fully in place to support both immediate delivery requirements and long-term growth. We look forward to supporting the next stage of Dickies’ development across the UK and Ireland.”
Contact Juls Dawson for SS27 appointments and wholesale enquiries via E: juls@justconsultancies.co.uk