Does your parcel delivery reflect your customer’s in-store experience?

With so many consumers choosing to buy online today, indies and small businesses are having to step up step up their e-commerce offer to compete with the big retailers.

The Centre for Retail Research’s latest figures indicate that 13.5 per cent of all retail sales this year were online, a figure that has shot up by 15.8 per cent in 2014 alone.

With these figures in mind, it’s clear that your delivery service is a vital component in your customer’s experience, as the delivery of their parcel is the first human contact your customer has with your company.

Global courier, Fastlane International, who strategically partner with the world’s leading logistics companies, to provide a flexible, cost-effective range of worldwide delivery services, has advised that your delivery experience has to be as good, or better, than the in-store experience, or many customers will take their custom elsewhere.

“As customers, we want a good experience,” says Fastlane International’s David Jinks MILT. “Of course, packaging should be clearly labelled, carefully packed and stoutly boxed, but there needs to be something over and above that.”

“Customers today are looking for better packaging design: opening them should be like receiving a present. And of course the parcel should be delivered on time and courteously,” Jinks adds.

Fastlane International obtains the best price for its clients from the leading quality carriers: DHL, TNT, UK Mail, ParcelForce and City Link.