Dragons’ Den Theo Paphitis urges indies to prepare for Friday’s Independents’ Day

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Star of BBC Dragons’ Den and chair of Ryman stationary, Theo Paphitis, is urging small businesses to take advantage of the training on offer ahead of this year’s Independents’ Day.

The Independents Day campaign celebrates the contribution small businesses make to the UK and culminates this Friday 4th July when the public is encouraged to visit and buy from their local independent businesses.

Paphitis commented: “I would definitely encourage town centres to embrace Independents’ Day. Small and independent businesses are the lifeblood of the UK’s high streets and this is a fantastic opportunity for them to take the limelight, attract new customers and show off the unique offer that sets them apart.”

“But it’s important that business owners are prepared to take advantage of this opportunity. That means making sure that their staff are trained to deliver excellent service, and that they themselves have the skills to promote their business and maximise sales.”

Now in its fourth year, Independents’ Day is run by People 1st and the National Skills Academy for Retail (NSAR) who have provided training support to businesses, with a particular focus on customer service skills, through the WorldHost training programme and online marketing skills through the Digital High Street Skills programme.

Find out more at Indieday.co.uk