The Dressing Room unveils reconfigured shop floor

The Dressing Room in St Albans unveiled the results of its recent refit to shoppers last month. The premium womenswear indie worked with designers to remove a curved wall positioned on the main shop floor – freeing up an additional 500sq ft of space. Owner Deryane Tadd wanted to reconfigure the store to create more room for new collections and categories. The re-fit took around four weeks to complete over the store’s quiet August period and was ready for its new season launch weekend in September. “The launch event was a great success,” says Tadd. “We have already had a wonderful reaction from our customers.”