Entries open for Boutique Star Awards 2024

Liz Jefferson Doodie Stark

The Boutique Star Awards 2024 is now open for entries. Now in its fourth year, the competition is open to all UK-based fashion and lifestyle independents operating bricks-and-mortar businesses as well as brands and industry insiders.

There are 21 awards up for grabs this year, with six new categories joining the line-up. Following feedback, the entry process has been simplified to make it even easier for all indies and suppliers to take part. Entrants are required to answer five questions about their business online, using the judging criteria to demonstrate why they would be a worthy winner. Answers can be submitted via boutique-magazine.co.uk or returned by email (full details available online) before Wednesday 31 July 2024.  

Entries will be shortlisted and then judged by a panel of industry insiders, with last year’s line-up including Sass and Edge co-founders Rachel Hunt and Sally Gott, Bira’s Andrew Goodacre and retail expert Catherine Erdly from the Resiliant Retail Club. The ultimate winners will be announced at a glittering ceremony in Central London this November.  

Retailers can now enter nine different categories including new awards Employer of the Year, Store Design of the Year and Shop Window of the Year. These are joined by Fashion Independent of the Year, Independent Group of the Year, New Independent of the Year, Social Media Strategy of the Year, Community Hero of the Year and Sustainability Advocate of the Year.

A further nine categories are open to suppliers including new awards Footwear Brand of the Year, Jewellery Brand of the Year and EPoS Provider of the Year. These join Fashion Agency of the Year, British Brand of the Year, International Brand of the Year, Fashion Distributor of the Year, Female-Founded Brand of the Year and Sustainable Brand of the Year. Meanwhile, three nomination-only categories – Lifetime Achievement, Newcomer and Outstanding Business – will also be presented to exceptional individuals.

“The awards are back for 2024 and we’re so excited,” says Boutique magazine MD Julie Neill. “We have six new categories this year, which is testimony to the success and growth of the competition. Last year’s finalists and winners were truly outstanding and we can’t wait to celebrate the industry’s best of the best again at the end of this year.”

Last year’s winners’ party took place at The May Fair Hotel in Central London and was attended by leading indies including Collen and Clare, Artichoke, Dragonfly Boutique, Very Stylish Girl, Niche and Renes Fashion. Big winners of the evening included Domino Style for Fashion Independent of the Year, Young Ideas for Independent Group of the Year and Kiti for Social Media Strategy of the Year. Sunday Best founder Jan Shutt was also presented with the Lifetime Achievement award.