Fashion retailer Wolf and Badger moves London flagship to Soho’s Berwick Street

Berwick Street

Independent fashion brands specialist Wolf and Badger has announced the opening of a new UK flagship on London’s Berwick Street following the recent closure of its Coal’s Drop Yard store.

Opening next month, the new retail space will span 1,400 sq ft offering an ever-evolving curation of products from over 100 independent and sustainable brands. It will also house a dedicated pop-up space hosting a regular schedule of events and experiences as well as a floristry and plant shop and a showroom for personal styling sessions.

New store blueprint

The retailer joins a stellar line-up of leading fashion and lifestyle brands in Soho including End, Axel Arigato, Aime Leon Dore, AMI, Palace, Supreme, A.P.C., JW Anderson and Ganni.

Co-founder George Graham, who started the business in 2010, says: “We are excited to bring our Wolf and Badger flagship to the heart of central London. Soho has always been the hub of creativity and is home to so many leading fashion and lifestyle brands, so it feels like the perfect fit for the next step for the brand.”

Andrew Price, executive director at retail property owner Shaftesbury Capital, adds: “We look forward to welcoming the flagship Wolf and Badger store to Berwick Street. The brand brings a unique retail experience to the Soho portfolio with its curated collection of British and international brands complemented with an evolving line-up of experiences in store.”

Wolf and Badger is a unique B-Corp certified retail platform that champions independent brands with ethical provenance. Founded by brothers Henry and George Graham, the award-winning retail platform supports over 2000 independent brands from around the world, connecting them to conscious consumers in 100+ countries. In addition to its award-winning online presence, the business operates stores in London, New York City and Los Angeles.